Regional Director, Modern Work & Copilot – Customer Success
Microsoft Central & East Europe, Middle East & Africa (CEMA) Ruba Hachim is the Regional Director of Modern Work at Microsoft’s Customer Success Unit in the CEMA region, covering 109 countries across Central and East Europe, Middle East and Africa (CEMA). She leads a technical community of Cloud Solution Architects who enable customers and their employees to work securely from anywhere and stay productive and connected on any device. 16 Years at Microsoft, Ruba started her career in 2008 at Microsoft HQ in Redmond, WA., assuming various roles within the Corporate Marketing Group, Brand Strategy & Design team as well as Xbox US Retail team. In 2012, Ruba relocated back to the Middle East region, joining Microsoft MEA as the Country Marketing Manager of Microsoft Qatar in Doha obtaining various awards in her field, and later moved to Dubai in 2017 as the Director of the Microsoft Technology Center in Dubai winning #1 Microsoft MTC Worldwide, while also leading the rest of MEA MTCs in Istanbul and Johannesburg. Ruba achieved Circle of Excellence Global Gold status in 2019 and was the recipient of the Platinum Award for the Most Customer Success Valuable Contributor WW in 2022. Ruba is a graduate of the University of Washington in Seattle, WA, where she received a master’s in communications of digital media & bachelor’s in business administration majoring in Marketing and later continued her academic journey completing various business and marketing courses with Kellogg’s School of Business. Passionate about technology, Ruba obtained various technical accreditations and Artificial Intelligence certifications through Microsoft’s Technical Skilling Initiative. She is also a graduate of the Microsoft Women in Leadership Program from Duke School of Business. Born and raised in Damascus, Syria, Ruba is an avid youth evangelist championing young female talent in the tech industry and empowering diversity and inclusion in all its forms. She serves as a mentor of the Africa-wide Ozemi Academy Accelerator Program and a member of Women in Tech at Microsoft as well as Ard Dyar social platform. In 2011, Ruba co-founded the Syria Support Group, further demonstrating her commitment to advocating for meaningful change. She is passionate about education, human rights, and sponsoring orphans to provide them with a brighter future.